Post by account_disabled on Dec 24, 2023 4:49:56 GMT -5
I wrote it in a previous article: on LinkedIn, you have 6 seconds to convince. In 6 seconds, the person who arrives on your profile decides whether to stay there or move on to the next one (LinkedIn: 6 seconds to convince). The Internet user, on LinkedIn as elsewhere, is in a hurry, impatient. He has no time to waste. We must therefore not play too much the teasing card which will imply who we are or what we can do. On the contrary, it must be said clearly.
In the first 6 seconds, the Internet user does not have time to Email Data scroll (scroll the profile from top to bottom). We therefore have a banner, a photo (essential on LinkedIn), a profile title (real catchphrase) and the first 2 lines of the summary (200 characters) to attract attention and make you want to know more. Be precise, clear and get to the point. Also avoid using the same terms as everyone else. Highlight what makes you unique. For example, avoid what LinkeIn calls “buzzwords”. The list is published every year and highlights the terms most used on profiles: if you use them, the competition could be stronger.
TOP 10 English Specialized Leadership Passionate Strategic Experienced Focused Expert Certified Creative Excellent TOP 10 French 1. Specialized 2. Strategic 3. Leadership 4. Expert 5. Innovative 6. Passionate 7. Determined 8. Experienced 9. Creative 10. Responsible This does not mean that you should ban these terms, but you should not expect a lot of traffic on your profile if you highlight them too much. If you are “great” at your job, 1 million other people are too.
In the first 6 seconds, the Internet user does not have time to Email Data scroll (scroll the profile from top to bottom). We therefore have a banner, a photo (essential on LinkedIn), a profile title (real catchphrase) and the first 2 lines of the summary (200 characters) to attract attention and make you want to know more. Be precise, clear and get to the point. Also avoid using the same terms as everyone else. Highlight what makes you unique. For example, avoid what LinkeIn calls “buzzwords”. The list is published every year and highlights the terms most used on profiles: if you use them, the competition could be stronger.
TOP 10 English Specialized Leadership Passionate Strategic Experienced Focused Expert Certified Creative Excellent TOP 10 French 1. Specialized 2. Strategic 3. Leadership 4. Expert 5. Innovative 6. Passionate 7. Determined 8. Experienced 9. Creative 10. Responsible This does not mean that you should ban these terms, but you should not expect a lot of traffic on your profile if you highlight them too much. If you are “great” at your job, 1 million other people are too.