Post by account_disabled on Feb 25, 2024 0:25:18 GMT -5
Creating digital marketing strategies is an important part of our work. To be honest it's one of the most exciting phases of a new project! It is the moment in which, after having collected the data and studied the public and the competition (initial analysis), ideas are put into play and marketing paths are planned to help customers achieve results. In short, that's when things really get going. At a certain point, however, we realized that our enthusiasm was not as contagious as we would have liked. When presenting the marketing strategy we always faced the same obstacle: being clear in the explanation and creating involvement in those who listened to us.
To discuss a marketing strategy, some Chinese Europe Phone Number List fundamental concepts must be put in place : target, buyer personas, brand positioning, inbound marketing, KPI... Not to mention all the technical terminology referring to social media or digital advertising platforms! Sometimes it seemed like we were speaking different languages : each term needed an accurate explanation. The risk was to divert attention from the content (the actual strategy!) to the form and vocabulary of the presentation. So what can we do to make our strategy proposal more understandable? via GIPHY Here's the idea: apply storytelling to the creation of our marketing strategies Storytelling (strategic storytelling) is a powerful mechanism , which we suggest and apply daily for our clients. As Ursula K Le Guin says: History – from Rapunzel to War and Peace – is one of the basic tools invented by the human mind with the aim of improving understanding .
We typically apply storytelling to create narratives around a brand, product or service. But, we said to ourselves, why not also use the mechanism of history to present our marketing strategies? This is where the transformation of our strategic presentations began. Using metaphor , we transformed the steps of our strategy into the elements of a story. In some cases we have chosen the oldest story in the world: travel . In others, the protagonist was the story itself : the buyer personas became the characters, the target market became the setting, the Digital Marketing Model became our plot and so on. The result? Much appreciated! The new presentation received compliments, generated engagement among our customers and, above all, the messages to be conveyed were understood much more easily.
To discuss a marketing strategy, some Chinese Europe Phone Number List fundamental concepts must be put in place : target, buyer personas, brand positioning, inbound marketing, KPI... Not to mention all the technical terminology referring to social media or digital advertising platforms! Sometimes it seemed like we were speaking different languages : each term needed an accurate explanation. The risk was to divert attention from the content (the actual strategy!) to the form and vocabulary of the presentation. So what can we do to make our strategy proposal more understandable? via GIPHY Here's the idea: apply storytelling to the creation of our marketing strategies Storytelling (strategic storytelling) is a powerful mechanism , which we suggest and apply daily for our clients. As Ursula K Le Guin says: History – from Rapunzel to War and Peace – is one of the basic tools invented by the human mind with the aim of improving understanding .
We typically apply storytelling to create narratives around a brand, product or service. But, we said to ourselves, why not also use the mechanism of history to present our marketing strategies? This is where the transformation of our strategic presentations began. Using metaphor , we transformed the steps of our strategy into the elements of a story. In some cases we have chosen the oldest story in the world: travel . In others, the protagonist was the story itself : the buyer personas became the characters, the target market became the setting, the Digital Marketing Model became our plot and so on. The result? Much appreciated! The new presentation received compliments, generated engagement among our customers and, above all, the messages to be conveyed were understood much more easily.